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Don’t take cookies from strangers!

The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations (2011 Regulations) came into force in the UK last year and the Information Commission Office (ICO) has recently started...

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‘Ambush marketing’ alert!

During major sports events, non-official sponsor brand owners will start to consider actively pursuing ‘guerrilla or ‘ambush marketing’ tactics as they seek a free ride on the back of major events such...

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What the arts can learn about sponsorship from sport

This isn’t a one-way street of course. There’s a lot that sports can learn from the arts – for example creating unique experiences that reach desired audience and customer segments in a precise way...

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